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Research papers

Market research, accountability, outcome focus and service standards

Market research plays a significant role in the new business practices of the Australian government public sector. This paper summarises the major reinvention of the Australian government public sector since the mid-1980s.It outlines six case studies...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Catherine Argall, Natalie Wearne, Peter Bycroft
May 9, 2004
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Citation

Argall, Wearne and Bycroft (2004a, May 09). Market research, accountability, outcome focus and service standards. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-accountability-outcome-focus-and-service-standards